Wubba Lubba Marketing: 6 Valuable Lessons from Rick & Morty
Rick & Morty is an animated science-fiction sitcom created by Justin Roiland & Dan Harmon. The show follows the adventures of an eccentric and alcoholic scientist named Rick and his good-hearted but timid grandson Morty. The series has gained immense popularity among audiences due to its unique sense of humor, complex storytelling, & pop culture references.
Top Five Marketing Tips from Rick & Morty
Besides entertaining its viewers, the show also offers valuable marketing insights that can benefit businesses. Let’s explore some of these marketing tips below:
Think out of the box
Rick & Morty is known for its unique & unconventional approach to storytelling. The show’s creators are not afraid to experiment with different formats/storylines & go into completely different tangents. In the same vein, businesses should be creative and innovative in their marketing efforts. If your business fails to explore new platforms, technologies & strategies in today’s competitive market, it will struggle to stand out from the competition.
Stay true to who you are
Despite its absurdist humor and surreal storylines, Rick & Morty has a clear & consistent brand identity. The show’s creators have established a distinct tone and style that sets it apart from other animated sitcoms. Similarly, your business should stay true to its brand identity and messaging. This can help them build a loyal customer base and take advantage of new opportunities as they emerge.
Build a strong community
It is no surprise that Rick & Morty has a dedicated & passionate fanbase. The thriving community around the show has been one of the major factors why the show penetrated mainstream media. If your business wants to connect with a global audience, starting small and building a strong community is important. You can focus on engaging with customers regularly, creating user-generated content, & hosting events/webinars to strengthen the community. Once that’s done, you can expand by connecting with a larger community through networking & online conversations.
Provide value to your customers
Rick & Morty offers its viewers more than just entertainment. There are several episodes that provide a commentary on several modern social issues. This allows the viewers to have real-world discussions with their peers about the show’s underlying themes & messages. Similarly, businesses should strive to provide value to their customers beyond their products or services. The first step would be creating a strong brand mission & vision that goes beyond just business objectives. From there, you can build connections with your customers by creating helpful resources, offering educational content or providing exceptional customer service. You can also add value by partnering with reputed influencers in your domain.
Incorporate pop culture references
Now, this might seem like a stretch, but any business that’s looking to grow in today’s socially attuned world should make an effort to include pop culture references in its marketing efforts. Rick & Morty is famous for its pop culture references and parodies. The show’s creators use these references to make the show more memorable and fun to watch. Similarly, businesses can incorporate pop culture references in their marketing efforts to make their content more relatable and engaging. By referencing popular movies, TV shows, or memes, businesses can connect with their audience on a more personal level.
We can clearly see that Rick & Morty offers valuable marketing insights that businesses can use to enhance their marketing efforts. Whether you’re a fan of the show or not, we hope that these marketing tips from Rick & Morty can help businesses stand out in a crowded market and achieve success.